Your objective is to catch as many rare fish as possible, you're awarded experience points which you can use to upgrade your characters abilities to try and catch the most lavish fish in the ocean.
Work your way from small fry to exotic fish as you gain skill through Catch of the Day.
You can also personalize your character by visiting the wardrobe. (its funny)
I nearly bagged myself a BIGGUN but the line snapped
You should stick with it - you'll soon get the hang of it and it's strangely hypnotic once you do! Not quite Sega Bass Fishing, but a pretty cool web game! I'm loving JohnnyTwoShoes games right now... for more, check out their website:
http://www.johnnytwoshoes.com/
Game on!